My CV
Achievements and Experience
2014-Present
Creative Design Lead
As a freelance graphic designer and marketing strategist, I provide tailored and marketing solutions for a diverse range of startups and small-to-mid-sized businesses. I lead branding workshops and audience discovery to create distinctive, scalable brand identities. My work includes executing multi-platform campaigns and collaborating closely with founders and marketing teams to ensure design aligns with brand voice and objectives. I specialize in crafting high-converting digital assets using platforms such as Adobe CC, Canva, and Figma, managing all project phases from concept to delivery for a variety of clientele.
2018-2025
Creative Design Lead
As a Creative Design Lead, I successfully led brand and creative execution for four national product lines—Kestrel Ballistics, Kestrel Instruments, NK Sports, and Ambient Weather—driving BB and DTC growth through data-driven, cross-channel campaigns. I directed the concept-to-launch process for brand campaigns and packagings, boosting sales pipeline velocity and brand recognition. Collaborating closely with senior marketing and product teams, I aligned creative strategies with customer behavior, resulting in a 40% increase in seasonal promotion performance and a 15% year-over-year in product sales. Additionally, I spearheaded a comprehensive brand refresh across digital and print, enhancing engagement and streamlining asset reuse while reducing production timelines by 40% through optimized workflows.